In 2020 Jennifer Ettinger launched two new brand programs, Holisticpreneur and Holistically Healthy & Happy. She began serving as a mentor to HUBInc., as well as spoke, and emceed at many business and empowerment events. Jennifer once again returns to her role as Social Media Correspondent for CTV_PR in April, 2020 for Cardinal’s final season.
Jennifer Ettinger was awarded CV Magazine's 2018 Social Media Specialist of the Year Award and nominated again in 2019. She was also named one of Canada’s top 100 Health Influencers by OptiMyz Magazine in both 2018 and 2019. She, too, was nominated for a WEGO Health Award created to recognize and honor those making a difference in the online health community. In addition, Ettinger was nominated for the 25th and 30th annual RBC Canadian Women Entrepreneur Awards. The Pink Dreams Inc. team has experienced great wins in receiving a 2019 Content Creator Award and in being Recognized Leaders in Social Media Engagement in the Greater Toronto Area.
In her role as social media correspondent with @CTV_PR, Ettinger has worked "behind the scenes" to cover exclusive content from CTV programming, personalities, and events. She likewise continues to execute social support for the drama Cardinal starring Billy Campbell, The Launch and etalk's coverage of the GOLDEN GLOBES® and OSCARS®.
Ettinger has covered both the OSCARS® and EMMY® Awards as a correspondent for the Vanity Fair Social Club, adding to her impressive red carpet resume of coverage for ET Access Hollywood and The Insider. She, too, has served as a fitness and lifestyle expert on The Insider, with her social videos featured as part of the program's 'social sound off' segment.
As the bestselling author of 'Find Your Inner Goddess,' Ettinger merged her passions of pink, lifestyle, health and fitness into a multi-platform brand encompassing studio, TV, radio and social media. A sought after public speaker, Ettinger also offers education on fitness, lifestyle, health, and wellness with engagements at high profile events such as Discover Your Personal Brand, North America's largest branding conference, where she served as a panelist and speaker at their recent May 2019 LinkedIn Local event.
As a brand ambassador Ettinger continues to work with Vitamix, Grail Springs Retreat for Well Being, and Salon Decorum.
"It is refreshing to work with Jennifer Ettinger because she knows her stuff, she understands the ever-changing situations faced by modern media, and she speaks plainly in terms of practical value. The social-media world can seem intimidating at times, but it doesn't have to be, and Jennifer can help to navigate the paths to success."
Bill Harris - TV Critic
Please don’t confuse us with the word “influencer.” We are social media correspondents, i.e. “social journalists”, that engage with our communities. Unlike an influencer- We are NOT the complete story. We tell and share your story through our social lenses. No fake followers or services, nor shortcuts allowed!
We carefully vet and curate our team members to be strategically aligned with our clients, no “pay to play” philosophies. We want to build with you!
Social Media Management of Instagram, Facebook & Twitter
Create, curate, manage and monitor all published content (images, video and written)
Creating valuable, relevant, and consistent content to attract and retain a clearly defined audience
Building an authentic online tribe that remains consistent and connected to your message through organic social media growth strategies
Video Content (organic)
Can include the following: produced and edited feature video and instagram and facebook live broadcasts
Moderation of Tweet Chats, Instagram Live Broadcasts and Facebook Lives
Create relevant and timely conversation on social platforms to boost awareness of your brand and message
Social Media Guests - Event Planning
"As a client of Jennifer Ettinger aka Dreams Do Come True, Jen creates the space for possibilities to happen. She has the ability to hone in on what you need. Jen isn’t afraid to reposition and/or redirect the focus if it makes sense. In my case, our work together was to integrate both my entertainment and wellness background/expertise into one. No easy task. Jen helped to created that expanded vision for me. She is authentic, and has a wonderfully concise and open approach, which makes it a joy to work with her. Thank you Jennifer. I’m looking forward to a long and happy working relationship with you."
Amy Goldberg - AMYG
"Jennifer is a hands on mentor for social media that takes time to be certain that our team fully understands the objectives, the strategy and the outcomes, with a focus on continuous improvement.
She is a pleasure to work with."
She is a pleasure to work with."
Patrick Harrison - CEO, Core Chair Inc.
"For the launch of Cardinal, Bell Media has also for the first time engaged a group of social media influencers – or those with large, engaged social followings – to promote the show on their various platforms... Bell Media hired strategist Jennifer Ettinger in order to handle the PR campaign, which saw influencers being chosen based on the size of their followings as well as their involvement in the entertainment space."